TAKE A LEAP INTO THE FUTURE
BRD Grips motto has always been to bring a truly innovative grip to the golfer.
Technically it is "Take a leap into the future", one big metaphor to renovate an accessory that has stayed the same for decades.
The initial idea was to design just a one layer grip with an innovative look and a two-tone texture for additional tackiness. Of course we looked for the space to bend the rules and worked hard on the polymer and its 2-Layer construction to assure all golfers, especially those who have higher ball speeds that would feel the vibrations the most… Now all levels, even the most accomplished players can enjoy more comfort, a soft feel, torsional stability and shock-absorption like
So technically it's still a golf grip, but has nothing to do with all the other grips you've ever played before.